# Inside Livehaf: Building Indonesia's Premier Everyday Fashion Brand
In the fast-paced world of fashion e-commerce, standing out requires more than just selling clothes—it demands a deep connection with your audience. Originally launched as a fitness apparel label, Livehaf—derived from the phrase "Live Healthy And Fit"—underwent a strategic transformation in 2017. Shifting its core focus to premium everyday wear, the brand carved out a lucrative niche. Today, Livehaf is a trusted name on social media, catering to urban professionals and everyday consumers earning under IDR 15 million who refuse to compromise on style or break the bank. Operating proudly within the MSME sector, the company harbors a grand ambition: to claim the global top spot with the backing of its loyal community.
To fuel this exponential growth, Livehaf is currently expanding its creative division. If you thrive at the intersection of trend forecasting, storytelling, and fashion retail, exploring the Senior Creative Content Strategist position might just be your next big career move.
## The Role: Senior Creative Content Strategist
At Livehaf, the Senior Creative Content Strategist acts as the heartbeat of our brand messaging. This pivotal position bridges raw inspiration with high-performing digital campaigns. Working within our dynamic creative department, you will spearhead end-to-end pre-production strategies tailored specifically to target demographics, digital platforms, and shifting cultural landscapes.
Your day-to-day impact involves translating meeting notes from Pre-Production Production (PPM) meetings into actionable, foolproof checklists. You will verify every detail—from product readiness and talent selection to location scouting and logistics—ensuring absolute precision. Because our digital presence scales rapidly, you will often collaborate directly with high-profile talent and brand ambassadors under tight deadlines, sharpening your crisis-management skills along the way. Partnering alongside the Assistant Creative Content Supervisor and Senior Videographer, you will craft viral-worthy campaigns designed to disrupt the fashion retail market.
## Core Responsibilities
Stepping into this role means wearing multiple hats while keeping organization and creativity at the forefront of every project. Your primary duties include:
* Information & Asset Management: Maintain meticulously organized physical and digital archives for all creative paperwork, contact databases, and logistical documentation.
* Multi-Platform Publishing: Handle batching, uploading, and persuasive copywriting across high-impact platforms like TikTok and Instagram.
* Logistical Mastery: Coordinate end-to-end production logistics, from booking talent and reserving venues to negotiating with third-party vendors.
* On-Set Execution: Provide hands-on support during shoots, which includes managing accommodations, prepping wardrobe products, and organizing supporting props.
* Financial Administration: Process invoices and meticulously track expense reports associated with all creative team operations.
* Talent Acquisition & KOL Management: Source and categorize models and Key Opinion Leaders (KOLs) across diverse industries to align seamlessly with brand campaigns.
* Partnership Development: Reach out to influencers, build genuine relationships, negotiate compensation terms, and finalize mutually beneficial deliverables.
* Deck Creation & Scriptwriting: Design comprehensive pitch decks for catalogs, outdoor shoots, and location scouting, while consistently delivering at least eight original TikTok video scripts every month.
## Candidate Requirements
To excel in this fast-moving environment, applicants must meet a specific set of professional and creative benchmarks:
* Educational Background: Hold a minimum of a Bachelor's degree from any accredited major.
* Professional Experience: Bring at least two years of proven working experience as a creative content strategist.
* Technical Expertise: Demonstrate advanced proficiency in scriptwriting, copywriting, and direct content direction specifically for TikTok.
* Communication Skills: Possess flawless writing and verbal communication abilities.
* Creative Intuition: Combine a sharp eye for content trends with a strong balance of technical execution and organizational discipline.
* Portfolio Verification: Present a robust portfolio showcasing successful creative content strategies and past campaign wins.
* Algorithm Literacy: Display a profound grasp of TikTok algorithms, local cultural nuances, and overarching social media trends.
* Data-Driven Insight: Prove your capability to interpret analytics and spot emerging trends to pitch innovative content concepts.
* Location & Availability: Commit to a full-time, 5-day work week based on-site in BSD, Tangerang, Banten.
If you are passionate about conceptualizing bold ideas and driving them straight to the market, Livehaf offers the ultimate platform to elevate your creative career.